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Pretziada, a creative studio based in Sardinia, strives to promote the Sardinian heritage via words, photography and a collection of design objects created with local artisans. Pretziada, a creative studio based in Sardinia, strives to promote the Sardinian heritage via words, photography and a collection of design objects created with local artisans. Founded by Kyre Chenvene and Ivano Atzori, they moved to the southwest region of Sardinia four years ago to work with artists on reviving local craft. Kyle has experience of years working as a set designer in New York, while Ivano hails from the world of graffiti and contemporary art.
They collaborate as cultural translators, writing and documenting the distinct characteristics of the island, re-imagining classic pieces in designs, producing original designs by international creatives, and assisting artisans in shaping their future trajectory. Their work revolves around research and narrative. Chenven and her partner, Milanese artist Ivano Atzori, are inspired by the wealth of local craft and the 'Sardinian obsession with perfection' to bring Sardinian traditions to a contemporary design audience.
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