Transparent, the Stockholm-based modular electronics brand is on a mission to become the first circular tech brand. They achieve this mission by making timeless, modular electronics that are forever upgradeable. They believe products should improve with time and that companies are responsible for removing electronic waste from the world.
Founders Per and Martin spent over ten years working for the renowned Stockholm design firm People People. In between projects for major international consumer electronics brands, they envisioned the Transparent Speaker in a blog post that went live on 11/11/11. In the post, they outlined sustainable design philosophy and a solution to the wars in the living rooms – the never-ending battle between home electronics and interior design. The post went viral, and people begged them to put it on Kickstarter; this led to completing a successful crowdfunding campaign in 2013, and the rest is history.
Design – often used to put a fancy surface onto something; but Transparent aims to do the exact opposite. They want to show products as they are. The main materials employed in their products – aluminium and glass, are chosen for their ability to last a long time and to exist in recycled material streams. They are constantly working to increase recycled sources to close the material loop.
In the world of audio, the term transparent audio refers to a loudspeakers ability to channel the true intention of a musician through to the listener. It is our ambition to bring the listener closer to the music. To offer a rich and authentic musical experience. They don't decorate the sound – instead, celebrate the iconic, music-making elements.
Transparent's products are designed for a circular economy. Apart from a long lasting quality and appearance, this means a modular design that can be repaired and upgraded over time with technology constantly evolving. This way, users can keep their product updated by their preference and change only a small part, instead of replacing the whole unit. Transparent products will get better with age and we will do what we can to remove electronic waste from the world.
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