Transparent, the Stockholm-based modular electronics brand is on a mission to become the first circular tech brand. They achieve this mission by making timeless, modular electronics that are forever upgradeable.
Transparent believes products should improve with time and that companies are responsible for removing electronic waste from the world. Founders Per and Martin spent over ten years working for the renowned Stockholm design firm People People. In between projects for major international consumer electronics brands, they envisioned the Transparent Speaker in a blog post that went live on 11/11/11. In the post, they outlined sustainable design philosophy and a solution to the wars in the living rooms – the never-ending battle between home electronics and interior design. The post went viral, and people begged them to put it on Kickstarter; this led to completing a successful crowdfunding campaign in 2013, and the rest is history.
Transparent's products are designed for a circular economy. Apart from a long lasting quality and appearance, this means a modular design that can be repaired and upgraded over time with technology constantly evolving. This way, users can keep their product updated by their preference and change only a small part, instead of replacing the whole unit. Transparent products will get better with age and we will do what we can to remove electronic waste from the world.